Instagram utilizes Facebook’s astonishingly detailed targeting system. Let’s look at the Instagram ad sizes and overall best practices you don’t want to forget. There are other best practices you should implement when creating your campaigns to ensure that your ads are relevant to your target audience, and thus well-positioned for a great ROI on your ad spend. Success on Instagram ads depends on a little more than just having perfectly sized images. Similar to the Instagram story dimensions and the IGTV video size.
Instagram story ad sizes are important to get right, and you must be using the dimensions 1080 x 1920 pixels, with an aspect ratio of 9:16. Our Stories templates automatically account for this, showing you what space to leave blank: This will ensure no key design elements or information will be accidentally cropped out when the ad goes live. Something else to consider here is that the “Shop now” CTAs and navigation will take up the bottom central and right part of your ad, and your brand name and logo will take up the top left corner.Īccount for this during the creation stage. We recommend testing both, along with testing the option of syncing several screens with graphics & text together in a video with music. Video ads here can be up to 15 seconds long, and single images will appear for five seconds. Instagram Story Ads are a fullscreen mobile “experience,” taking up a user’s entire screen and hopefully their entire attention span. Test them for yourself, and use our ready-made templates through Snappa to create images like the one below:Ĭarousel ads use square images or videos, so you’ll use the 1:1 aspect ratios here, which translates to 1080 x 1080 pixels. They’re historically known for much higher than average click-through rates and conversion rates (though may sometimes not perform as well as single-image posts on Instagram).
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General Requirementsĭifferent ad formats require different image sizes, but there are a few things that they all have in common.
The perfect Instagram ad size varies, and each individual ad format has its own unique requirements. Having an incorrectly sized or cropped ad on Instagram can be enough to have a negative impact on your campaign and make it look like you’ve made a lazy marketing mistake - you don’t want either of those things to happen, as it can derail your campaigns quickly, especially with cold audiences. The last thing you want is a weird crop happening that cuts off a vital part of your CTA in a Story, or a crucial part of an image to establish context.
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It gives you full control over how your videos and images are displayed. Instagram Ad Sizes for Every Advertising FormatĬhoosing the right ad size before you ever upload your images into Facebook’s Ads Manager is a good call. We want to help you harness the incredible power of Instagram ads, so in this post, we’re going to discuss the ideal Instagram ad size for every format and look at general best practices. This may be even more true on Instagram than on Facebook. And while the text does matter, the images and videos are crucial, especially since they appear above the text on Instagram. Instagram ads can yield exceptional results, which I’ve seen firsthand when writing PPC copy for my clients. You’ve got a visual platform that’s primarily used by mobile users, eliminating other distractions on the screen and a highly engaged audience that’s actually excited to discover and engage with brands they love. Ever since their release, Instagram ads have been an advertiser’s dream.
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